Marketing Analytics Dashboard

B2B Technology Marketing Performance Analysis - Q4 2024

2,778
Total Conversions
↑ +14.3% vs Q3
641%
Average ROI
$864K revenue / $117K spend
6.5%
Average CTR
Above industry 4.2%
$42.03
Cost per Lead
↓ -8.2% from Q3

Campaign Performance

Real-time campaign metrics across all marketing channels

Top Performing Campaigns

Live Data
Campaign Conversions Revenue ROI
Content Marketing (SEO) 1,267 $384,240 ↑ 4,217%
Email Nurture Campaign 479 $115,440 ↑ 3,508%
Product Launch Webinar 253 $76,890 ↑ 520%
Google Search Ads 501 $152,040 ↑ 431%
LinkedIn Sponsored 154 $46,740 ↑ 151%
Industry Conference 124 $89,280 ↑ 98%

Monthly Revenue Trend

2024 YTD
$78K
Aug
$84K
Sep
$97K
Oct
$112K
Nov

Campaign ROI Comparison

Ranked Performance
Content Marketing (SEO) 4,217%
Email Nurture Campaign 3,508%
Product Launch Webinar 520%
Google Search Ads 431%
LinkedIn Sponsored Content 151%
Industry Conference 98%

Traffic Sources Analysis

Understanding where your visitors come from

Traffic Distribution by Channel

Current Month
34.2%
Organic Search
28.1%
Paid Search
18.0%
Direct
12.0%
Email
7.7%
Social Media

Conversion Funnel

Customer journey from visitor to customer

7-Stage Conversion Funnel

This Month
Website Visitors 100% • 112,050
Product Page Views 41.0% • 45,943
Demo Request Started 16.4% • 18,409
Demo Request Submitted 11.0% • 12,304
Demo Completed 5.3% • 5,898
Trial Started 2.6% • 2,951
Paid Customer 1.05% • 1,180

Regional Performance

Geographic breakdown of leads and revenue

Regional Breakdown

Q4 2024
Region Leads Revenue Growth
Asia Pacific 4,123 $1,185,900 ↑ 18.3%
North America 3,245 $982,800 ↑ 12.4%
Europe 2,890 $751,400 ↑ 8.7%
Latin America 1,456 $320,120 ↑ 15.2%

Weekly Traffic Growth

Last 4 Weeks
24.6K
Week 1
26.8K
Week 2
29.1K
Week 3
31.5K
Week 4

Business Impact

Key achievements and measurable outcomes

📊
2,778
Total conversions tracked
💰
641%
Average campaign ROI
🚀
$864K
Revenue from campaigns
📈
28%
Traffic growth (4 weeks)